All images and videos used belong to Louisiana State University.
The 2019-2020 version of LSU football was something to behold. Their team smashed records and beat 7 different top 10 teams. But what was equally awe-inspiring was their social media team’s efforts.
According to frntofficesport.com, the small LSU social media team was responsible for 29 million engagements (likes, comments, or shares) on social media this year.
One video alone, posted a short time following their 2020 national championship win over Clemson received over 24.5 million impressions (post or video views) within just a few days. The estimated value of this exposure is worth over $551,000.
Get The Nat pic.twitter.com/1udC79q6cc
— LSU Football (@LSUfootball) January 14, 2020
$551,000 for just one 38 second video.
I started following @LSUfootball midway through the season after they beat Florida. Countless videos and graphics throughout the year grabbed the attention of not only me but millions of other people that gave them a whole new perspective on what LSU was all about.
The team’s culture and history, the university’s prestige, and the alumni’s love and passion were all put on display for the world – mainly donors and high school recruits – to see. Every time the football team did something historic on the field, the media team made sure everyone noticed. They addressed and connected with their audience like the industry had never seen before.
Overall, LSU’s social media team was responsible for 1.75 billion impressions over the entire football season. For perspective, second place belonged to the Clemson Tigers with 709.6 million (just 41% of LSU’s impressions).
While people may have different metrics for how to value social media exposure, one thing is for certain – if you are doing something awesome, you want people to know about it!
Want more?
Click here for a full Twitter playlist of videos
…and my personal favorite:
A Swag You Have Never Seen
This Is Our Time. pic.twitter.com/NuPaWdVM16— LSU Football (@LSUfootball) January 9, 2020